Client Goal:
With the goal of protecting and restoring the Deschutes River Basin, the Deschutes River Conservancy wanted a website that would inspire community involvement, increase donations, and educate visitors about conservation efforts.
Design for Conservation and Impact
- Created a nature-inspired design that reflects the beauty and importance of the Deschutes River.
- Incorporated compelling visuals and storytelling to highlight conservation projects and successes.
Simplify Navigation and Resource Access
- Developed educational resource pages to inform the public about water conservation and restoration efforts.
- Streamlined the donation process and added volunteer sign-up tools to boost community engagement.
SEO and Accessibility Optimization
- Optimized for keywords related to river conservation, watershed restoration, and sustainable water management to improve search rankings.
- Ensured the site met WCAG accessibility standards for inclusivity and usability.
Lead Generation and Engagement Tools
- Integrated donation forms and membership sign-ups to drive fundraising efforts.
- Added event calendars and news updates to keep the community informed and engaged.
