Innovation with Intention: Introducing the New fare•well

Stepping Into a New Chapter

fare·well is entering a new chapter, committed to helping those who dedicate themselves to bettering our community. Our vision, Helping those who help others, is at the heart of everything we do.

This is more than a new look — we’re redefining our mission to support community-focused organizations with innovative digital solutions.

Why the Rebranding?

Our rebranding is about more than a name change. It’s a renewed commitment to our clients and community.

The shift from Farewell Media to fare·well honors our roots in Bend, Oregon — originally known as Farewell Bend — while emphasizing our mission to help our clients fare well in the digital space.

Our new tagline, innovation with intention, reflects our focus on creating intentional, impactful, and forward-thinking work.

Living Our Core Values

Our core values guide every project and interaction, ensuring we deliver exceptional digital products while fostering mutual growth and respect.

Calm Confidence

Facing challenges with composure, making informed decisions without panic, and bringing quiet strength to solutions and interactions.

Innovate and Grow

Encouraging continuous learning, turning fresh ideas into practical solutions, and helping everyone leave fare·well more confident than when they started.

Mindful Productivity

Creating efficient systems, embracing automation, protecting work-life balance, and prioritizing mental, physical, and emotional well-being.

Shared Success

Collaborating effectively, valuing every contribution, and celebrating client and team successes alike.

Love What You Do

Finding joy in meaningful work, fueled by passion for our mission, and celebrating our positive impact on the community and beyond.

Intentional Design: The Art Behind fare·well’s Visual Identity

Every design choice at fare·well is made with purpose. Our rebranding is a thoughtful realignment of our visual identity to reflect our values and mission.

Typography: A Balance of Approachability and Precision

Gooper – A friendly serif with hand-drawn details, used for our logotype and headlines.
Geist – A clean, modern sans-serif for headings and body text.
Geist Mono – A monospaced style for technical precision and code highlights.

Color Palette: Modern, Friendly, and Inclusive

• Sandy White (#F5F0EA) – Soft, neutral base.
• Lava Black (#181717) – Bold contrast.
• Juniper Blue (#D2DBE1) – Calm and trustworthy.
• Sage Green (#DFDB8A) – Growth and sustainability.
• Desert Beige (#DDD3CA) – Warm and grounded.
• Sunrise Lavender (#DDB795) – Inspired by Central Oregon skies.
• Sage Green (#B0C0A9) – Calm and mindful.
• Pinesap Orange (#DDB795) – Rich and organic.
• Lichen Yellow (#F8FAA) – Bright and vibrant.

Visual Elements: Consistent Look and Feel

We use zoomed-in image gradients with a light white noise texture for warmth and depth. Rounded shapes and images reinforce our approachable style.

Helping You Help Others

We invite you to join us in this new chapter. If you’re passionate about making a difference, fare·well is your partner for navigating the digital world with expertise and care.

Our Guided Growth package offers tailored strategies to elevate your digital presence. Our ADA Website Audit ensures accessibility for all, showing your commitment to inclusivity.

Request a Free ADA Website Audit with a 30-Day Growth Guide

Whether you need to optimize your site or start fresh, fare·well is here to help you succeed. Together, we can create a better digital future for your community-focused organization. Request your free ADA Website Audit here!

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